By Alexa Rodriguez
Dec 18, 2020
Procrastinators still abound this holiday season, a new survey finds, despite retailers ranging from Target to Best Buy trying to encourage consumers to shop earlier than ever to avoid crowded stores and backlogged warehouses in the final days leading up to Christmas.
More than 150 million Americans are planning to shop on the final Saturday before Christmas, up slightly from 147.8 million in 2019, according to a survey released Thursday by the National Retail Federation. NRF surveyed 8,092 consumers from Nov. 25 through Dec. 4, in a partnership with Prosper Insights & Analytics.
The number of expected shoppers on the day, which is known as “Super Saturday,” includes those planning to shop in stores and buy online, NRF said. The trade group said this marks the second-highest figure reported since NRF began tracking the Super Saturday statistic in 2016. Last year, Super Saturday fell just four days before Christmas, but this year it’s nea
150 million consumers expected to shop on Saturday
Seth Wenig/AP
Richard Barry stocks some shelves at their new store at a mall in Paramus, N.J., Monday, Dec. 9, 2019. (AP Photo/Seth Wenig)
and last updated 2020-12-18 16:40:42-05
Saturday is expected to be quite busy at retailers and malls across America, according to the National Retail Federation. While that is probably not a surprise given Christmas is less than a week away, the fact that this yearâs âSuper Saturdayâ is expected to be busier than 2019 might come as a surprise given the pandemic and higher unemployment this year.
What likely doesnât come as a surprise is more Americans are planning to shop online this weekend. Here is how consumers plan to shop this weekend:
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Virtual Kwanzaa celebrations offer a moment of reflection after a difficult year for the Black community N dea Yancey-Bragg, USA TODAY
Kwanzaa is dedicated to 7 principles
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On the day after Christmas, Riche Holmes Grant will get up early to lay out the seven symbols of Kwanzaa, a weeklong celebration of African and African American culture.
On each night of Kwanzaa, an African drum call will summon Holmes Grant, 43, and her family to one room. They will begin the celebration by pouring libation water from the kikombe cha umoja, or unity cup, into a plant as a way to honor our ancestors, she said. Together, they ll share what the principle of the day means to them as one of the seven candles is lit.
USA TODAY
On the day after Christmas, Riche Holmes Grant will get up early to lay out the seven symbols of Kwanzaa, a weeklong celebration of African and African American culture.
On each night of Kwanzaa, an African drum call will summon Holmes Grant, 43, and her family to one room. They will begin the celebration by pouring libation water from the kikombe cha umoja, or unity cup, into a plant as a way to honor our ancestors, she said. Together, they ll share what the principle of the day means to them as one of the seven candles is lit.
But instead of inviting her extended family over for a large feast of Caribbean, African and Creole cuisine called a karamu, Holmes Grant plans to swap recipes, cook and show off her Kwanzaa display via Zoom.